2014 IFFK’s Film Market for the Promotion of Malayalam Cinema The Chalachitra Academy this year has introduced a Film Market section which aims to facilitate and promote
Malayalam cinema. The intention is to identify quality Malayalam cinema that has the content and appeal to access international markets and film festivals, and films that have the
potential to gain greater access to distribution within Kerala and all of India. IFFK’s Film Market would like to explore and expand a wider reach for Malayalam cinema, which currently
has a restricted audience.

Starting this year, IFFK’s Film Market has taken eighteen recent Malayalam films. These 18 films will be viewed by a select international jury. The jury will decide which among
these films have a marketable potential to be promoted globally. The final films named by the jury will then be eligible for promotion by the State forum through the Chalachitra
Academy at home and abroad.

IFFK Market Jury
The jury members have been chosen with a IFFK Market objective and intent. The eminent names are from different countries and continents outside of India, and hence they ensure that the 18 films are viewed from an international perspective. All of them are from the international film fraternity and are known for their commitment to quality cinema that finds a place on the film festival scene.

June Givanni – IFFK Programmer for African Cinema
London-based curator Givanni, originally from the Caribbean, is a highly knowledgeable resource on African and African diaspora cinema. In her career spanning more than two decades, she has worked with the British Film Institute’s African/Caribbean unit and as the programmer of Planet Africa section at the Toronto International Film Festival, among
others. Currently working as a freelance consultant, she is the programmer at the Africa International Film Festival in Nigeria

Jacob Wong – Curator,Hong Kong International Film Festival
Jacob Wong has been the curator of the Hong Kong International Film Festival since 1997, and the Director of the Hong Kong Asia Film Financing Forum which supported projects of filmmakers Brillante Mendoza, Bong Jungho, Tsai Ming Liang and Kiyoshi Kurosawa. He is also a delegate for Asia for the Berlin International Film Festival, and programme advisor to the Tokyo FilMex, Nara International Film Festival and First Film Festival in Xining, China.

Paolo Bertolin – Italy Consultant at La Biennale de Venice Bertolin, a festival programmer and film critic, joined the Venice International Film Festival as a member of the selection
committee/regional consultant in 2008.
Since 2010, he retained his position as correspondent, covering diverse territories like South and South East Asia, South Korea, Oceania and Turkey. As a consultant and a
programmer, he has worked on key festival sections such as Cannes Critics’ Week, Nyon Visions du Réel, Udine Far East Film Festival and the International Film Festival Bratislava.
He has curated programmes and contributed to film presentations and Q&As at the Rotterdam International Film Festival and the Berlinale Forum. In 2013, he also joined the Doha Film Institute as Programme Advisor for the Asia Pacific region.

 

Guest Speaker
Guneet Monga
Producer, co-founder of the production company Sikhya Entertainment, and credited by all as one who has bridged the gap between Indian films and foreign buyers and distributors.
Ms. Guneet Monga, one of the youngest producers in India, has been a game-changer in representing Indian cinema at a global level. She has been voted as one of the top 12 women
achievers in the Global Entertainment industry by Hollywood Reporter and also among the top 50 Indians changing India by India Today, and is the recipient of the Business Today Women’s Leadership Award.

With films like Peddlers, Monsoon Shootout and others premiering at leading film festivals like Cannes, Venice, Sundance, Toronto, BFI: London and more, Guneet is also among the
few Indian producers who has collaborated with some of the most reputed sales agents like The Match Factory, Elle Driver. Guneet has to her credit path breaking films including the
Oscar nominated short film Gregg Helvey’s Kavi , the cult film – Gangs of Wasseypur Part I & II (2012), That Girl In Yellow Boots (2011) and Shaitan (2011). In 2013, she produced the
trail-blazing blockbuster The Lunchbox. Ms. Guneet also handles international sales and distribution for Independents. Her recently project Kanu Behl‘s Titli has been making news across territories.

 

Malayalam films featured in 2014 IFFK
Asthamayam Vare (Unto the Dusk) Sajin Babu
Zahir Sidhartha Siva
Jalamsam (A Touch of Water) M P Sukumaran Nair
Alif: The First Letter of Knowledge N K Muhammed Koya
Calton Towers Salil Lal Ahamed
Njan (Self Portrait) Ranjith
Oraallppokkam (Six Feet High) Sanal Kumar
Sasidharan
Vidhooshakan (The Enlightened) T K Santhosh
1983 Abrid Shine

Malayalam films featured in 2013 IFFK
101 Chodyangal (101 Questions) Sidhartha Siva
Kaliyachan Farooq Abdul Rahman
CR No. 89 P P Sudevan
Kanyaka Talkies (Virgin Talkies) K R Manoj
English – An Autumn in London Shyamaprasad
Celluloid Kamal
5 Sunderarikal (Five Beautiful Women) Shyju Khalid, Sameer
Thahil
Ashiq Abu,
Amal Neerad,
Anwar Rasheed
Venal Odungathe (Endless Summer) Sanjeev Sivan
Annayum Rasoolum (Anna and Rasool) Rajiv Ravi

19th IFFK Film Market
Venue: Hotel Hycinth Manorama Road (Near Manorama Office) Thampanoor, Thiruvananthapuram Kerala 695001
IFFK is introducing the Film Market this year with the objective of making this section and area an interactive space where filmmakers, producers, exhibitors, distributors and like-minded professionals can meet and network with one another. The Film Market aims to facilitate the getting-together of Market delegates and visitors.
There will be an Open Market where filmmakers/producers can informally screen their films to interested parties.
Should our delegates from abroad and within India want to see a particular Malayalam film, the Film Market team will help in accessing the film and making arrangements to view it at the Film Market.
The Film Market team will help where possible with requests for meetings and providing information on specific films.
Panel discussions are also planned. There are three listed in the Film Market calendar.
December 14 “Guidelines for Marketing the Malayalam Independent Cinema.’’
December 16 “Crowd funding and the Film Festival scene.”
December 17 “Guneet Monga on Festivals and the Marketing Process.”

The Film Market team welcomes your presence, your ideas and suggestions and looks forward to your participation.

The Film Market team:
Suresh Kumar – revathykalaamandhir@yahoo.com
Uma da Cunha – uma.dacunha@gmail.com
Oindrilla Hazra Pratapan – oindrillahp@gmail.com